Near field communication data conversion with an event-field

ABSTRACT

In one embodiment, a communication apparatus is provided. The apparatus includes a near field communication circuit designed to update at least one event field, associated with a number of occurrences of at least one event, which converted from a first data coding format to a second data coding format and provided in an external communication message that is communicated automatically or in response to receiving an access command. Also included in the instant specification are communication systems, and methods of communicating.

Near field communication (NFC) is widely used in a variety ofapplications including, for example, smartphones, and similar devicesincluding Radio Frequency Identification (RFID), to establish radiocommunication with each other by touching them together or bringing theminto close proximity, for example within a short distance such as a fewto several centimeters or inches. Applications include, among others,contactless transactions, data exchange, and simplified setup of morecomplex communications such as Wi-Fi. Various other types ofcommunication applications include those between an NFC device and anNFC chip, called a “tag”.

Some of the applications involving identification products such as smartcards and RFID tags are used in endeavors such as transport (e.g.,ticketing, road tolling, baggage tagging), finance (e.g., debit andcredit cards, electronic purse, merchant card), communications (e.g.,SIM card for GSM phone), and tracking (e.g., access control, inventorymanagement, asset tracking). International standard ISO/IEC 14443 is theindustry standard for contactless smart cards, and the communicationprotocols associated therewith. ISO/IEC 14443-compliant products provideRF-communication technology for transmitting data between a card or tagand a reader device. For example, in electronic ticketing for publictransport, travelers can wave a smart card over a reader at theturnstiles or entry point, benefiting from improved convenience andspeed in the ticketing process. Such products can be important toindividual mobility, and can support multiple applications such as roadtolling, airline tickets, and access control.

Near Field Communication (NFC) is a short-range wireless technology(distances measured in centimeters) that is optimized for intuitive,easy, and secure communications between various devices without userconfiguration. In order to make two devices communicate, users bringthem close together or even make them touch. The devices' NFC interfaceswill automatically connect and configure themselves to form apeer-to-peer network. NFC can also bootstrap with other protocols, suchas Bluetooth™ or Wireless Ethernet (WiFi), by exchanging configurationand session data.

NFC is compatible with contactless smart card platforms. This enablesNFC devices to read information from these cards, making contactlesssmart cards a possible solution for bringing information and vouchersinto the realm of NFC technology. NFC devices can also operate like acontactless card making them compatible with the huge installedinfrastructure of ISO/IEC 14443-compliant systems.

Various example embodiments are directed to communication methods andapparatuses (including, for example, devices and communication systems)involving a near field communication (NFC) circuit that responds tointeraction with another NFC device, such as in or part of a user'smobile device, by wirelessly communicating a message and updating atleast one event field in the NFC communication circuit so as to indicatea number of occurrences and/or other event-indicative data relating tothe wireless interaction with the near field communication circuit.

Aspects of the instant specification are directed towards communicationapparatuses and methods involving communications between a near fieldcommunication circuit and another NFC (user) device. The near fieldcommunication circuit is designed to wirelessly communicate a message,and update at least one event field indicative of a number ofoccurrences of at least one event relating to wireless communicationwith the near field communication circuit. The near field communicationcircuit is also designed to convert the event field from a first datacoding format into a second data coding format, and provide access to or(automatically) mirror the converted event field for processing as anexternal message, e.g., by automatically sending the converted relevantdata to the near field communication circuit. In certain more specificembodiments, the event field represents or is indicative of a number ofoccurrences of at least one event relating to the wireless communicationwith a near field communication circuit. In other specific embodiments,the event field represents a unique identifier of the near fieldcommunication circuit for conveying this information to the other NFC(user) device as is useful for analytics processing and relatedevent/venue information. In yet further specific embodiments, the eventfield represents the unique identifier as well as a count of the numberof such occurrences.

Other aspects of the instant specification are directed towards acommunication system that includes first and second near fieldcommunication circuits. The first near field communication circuit,which includes a transmission circuit and a memory circuit, is designedto wirelessly communicate a message, and update at least one event fieldthat is indicative of a number of occurrences of at least one eventrelating to wireless communication with the first near fieldcommunication circuit. The first near field communication circuit isalso configured to convert the event field from a first data codingformat into a second data coding format, and mirror the converted eventfield into the message. The second near field communication circuit,included in a communication systems consistent with the instantspecification, is designed to receive the wirelessly communicatedmessage from the first near field communication circuit.

The above discussion is not intended to describe each embodiment orevery implementation. The figures and following description alsoexemplify various embodiments.

Various example embodiments may be more completely understood inconsideration of the following detailed description in connection withthe accompanying drawings, in which

FIG. 1 shows an example embodiment of a communication apparatus,consistent with the instant specification;

FIG. 2 shows a communication system, consistent with example embodimentsof the instant specification;

FIG. 3A shows an example embodiment of a communication system,consistent with various aspects of the instant specification;

FIG. 3B shows another example embodiment of a communication system,consistent with the instant specification

FIG. 4 shows an example ASCII mirroring of a near field communicationcircuit unique identifier (UID) into a Smart Poster URL, consistent withvarious aspects of the instant specification; and

FIG. 5 shows an example ASCII mirroring of a near field communicationcounter into a Smart Poster URL, consistent with the instantspecification.

While the specification is amenable to various modifications andalternative forms, examples thereof have been shown by way of example inthe drawings and will be described in detail. It should be understood,however, that the intention is not to limit the specification to theparticular embodiments shown and/or described. On the contrary, theintention is to cover all modifications, equivalents, and alternativesfalling within the spirit and scope of the specification.

The present invention is believed to be applicable to communicationmethods, devices and systems involving a near field communication (NFC)circuit that wirelessly communicates a message and updates at least oneevent field that is indicative of a number of occurrences and/or datarelating to at least one event relating to wireless communication withthe near field communication circuit. While the present invention is notnecessarily limited in this context, various aspects of the inventionmay be appreciated through a discussion of related examples.

Consistent with the present specification, certain specific examplesconcern such NFC type interactions wherein a circuit or system gathersinformation in an event field from and in response to one or more userdevices, and updates data in an NFC circuit for identifying and/ortracking a number of occurrences relating to the communication betweenthe NFC circuit and the user device(s). In more specific embodiments,these NFC-based interactions are referred to as “Smart Poster”approaches, and they involve automated actions in response to auser-coupled communication as caused by the user (of the user device)contacting or communicatively coupling signal (e.g., inductively,capacitively or acoustically) between an NFC device such as a mobilephone, tablet, personal digital assistant device or othersimilarly-portable electronic device and an NFC tag. The NFC tag can beintegrated into a poster with the NFC (user) device being configured toread out the application data stored into the NFC tag.

In yet other specific embodiments, this (so-called) “Smart Poster”approach can involve automated actions in response to a user-coupledcommunication that occurs irrespective of the user intending to cause asignal to be communicatively coupled from the NFC device (e.g. mobilephone, tablet, personal digital assistant device or othersimilarly-portable electronic device). Such embodiments are useful,e.g., where the NFC tag integrated into a poster is used foruser-specific marketing and advertisements as applicable for analyticsbased on the frequency and timing of user-devices being within theproximity of the NFC tag (for Smart Poster ads directed specifically tosuch user devices).

In certain additional specific embodiments, the event field representsor is indicative of a number of occurrences of at least one eventrelating to the wireless communication with a near field communicationcircuit. In other specific embodiments, the event field represents aunique identifier of the near field communication circuit for conveyingthis information to the other NFC (user) device as is useful foranalytics processing and related event/venue information. In yet furtherspecific embodiments, the event field represents the unique identifieras well as a count of the number of such occurrences.

Also, the application data of the NFC tag can contain information suchas the web-page address of the concert advertised by the poster. In thiscase, the NFC (user) device may open a browser window and connect to theInternet to retrieve the web-page.

Yet other aspects of the instant specification are directed toidentifying which smart poster is read by an end user with an NFCdevice. In instances, where an NFC tag with a Smart Poster is located ina specific location, it is useful to link the Unique Identifier (UID) ofthe NFC Tag with the Smart Poster. This can be useful to identify whichSmart Poster has been read by the end-user with the NFC device. When theuser connects to the Internet, the NFC device can send the UID to aback-end system so the back-end system knows which Smart Poster has beenread. Moreover, not only is it advantageous to identify the specificSmart Poster that has been read, it is useful to identify how many timesa Smart Poster is read. Such indications can be very useful from amarketing perspective, such as evaluating the Smart Poster placement, tounderstand the effectiveness of an advertisement.

The NFC wireless interaction between the NFC tag and the NFC (user)device can be effected with the data retrieval occurring automaticallyand, with or without a user-prompting display of information that isrelevant to the user or the user's locale. Consistent herewith, the NFCwireless interaction occurs either with or without involvement of theuser or event-indicative data being displayed for the user.

More general aspects of the instant specification are directed towardsapparatuses, systems, and methods useful in near field wirelesscommunication. Example embodiments of the instant specification aredirected towards a communication apparatus. Such a communicationapparatus includes a near field communication circuit, which includes atransmission circuit and a memory circuit. Near field communicationcircuits, consistent with the instant specification, are designed toupdate at least one event field indicative of a number of occurrences ofat least one event relating to wireless communication with the nearfield communication circuit. In certain embodiments, the messagecommunicated by the near field communication circuit includes aweb-address. The event field can be, for example, a marker indicative ofthe number of occurrences the near field communication circuit isaccessed, or a near field communication circuit identifier specific tothe near field communication circuit.

Near field communication circuits are also configured and arranged toconvert the event field from a first data coding format into a seconddata coding format (e.g., a hexadecimal coding format to a coding formatconsistent with the American Standard Code for Information Interchange(ASCII)), and provide at least one event field in the second data codingformat for an external communication message that is communicated fromthe near field communication circuit automatically or in response toreceiving an access command.

In certain embodiments of the apparatuses, consistent with the instantspecification, the event (relating to wireless communication with a nearfield communication circuit) includes activation of the near fieldcommunication circuit. The event can also include successful selectionof a near field communication circuit application in other embodiments.Additionally, the event relating to wireless communication with a nearfield communication circuit can include successful selection of a nearfield communication circuit application. Near field communicationscircuits, consistent with the instant specification, can includemultiple events, and the examples provided are non-exhaustive.

A near field communication circuit, in certain embodiments, canadditionally be designed to cease updating the event field. In certainembodiments of the instant specification, near field communicationcircuits can be located on a Smart Poster.

Aspects of the instant specification are additionally directed towards acommunication system. Communication systems, consistent with the instantspecification, include first and second near field communicationcircuits. The first near field communication circuit (which includes atransmission circuit and a memory circuit) is designed to update atleast one event field that is indicative of a number of occurrences ofat least one event relating to wireless communication with the firstnear field communication circuit. The first near field communicationcircuit is additionally designed to convert the event field from a firstdata coding format into a second data coding format, and provide atleast one event field in the second data coding format for an externalcommunication message that is communicated from the near fieldcommunication circuit automatically or in response to receiving anaccess command. The second near field communication circuit, included insystems consistent with the instant specification, is designed toreceive the wirelessly communicated message from the first near fieldcommunication circuit.

In certain example embodiments, the event field is a marker indicativeof the number of occurrences the first near field communication circuitis accessed, in other embodiments, the event field is a near fieldcommunication circuit identifier specific to the first near fieldcommunication circuit. Additionally, as systems in the instantspecification can update at least one event field, certain embodimentscan update both of the above described event fields. In certain specificembodiments, the number of occurrences of the event is one, and the atleast one event field is a near field communication circuit identifierspecific to the near field communication circuit.

Certain example embodiments of the instant specification canadditionally include a collector arrangement that is designed to extractthe at least one event field. A collector arrangement can, in certainmore specific embodiments, additionally be designed to extract the eventfield from the second near field communication circuit afterestablishing an Internet connection. In other specific embodiments, thecollector arrangement can be further designed to extract the event fieldfrom the first near field communication circuit. The message,communicated in the communication system consistent with the instantspecification, can include a web-address, and the second near fieldcommunication circuit can be included with a mobile phone. Additionally,in example embodiments, the event includes successful selection of afirst near field communication circuit application by the second nearfield communication circuit.

The instant specification is also directed towards methods, whichinclude, updating at least one event field that is indicative of anumber of occurrences of at least one event relating to wirelesscommunication with a near field communication circuit. The methodadditionally includes converting the at least one event field from afirst data coding format into a second data coding format, and providingat least one event field in the second data coding format for anexternal communication message that is communicated from the near fieldcommunication circuit automatically or in response to receiving anaccess command. Specific example embodiments of such a method canfurther include a step of wirelessly communicating the message a secondnear field communication circuit. Additionally, a method can includeanother step of resetting the at least one event field.

Turning now to the figures, FIG. 1 shows an example communicationapparatus consistent with the instant specification. The communicationapparatus includes a near field communication circuit 100, which itselfincludes a transmission circuit 105 and a memory circuit 110. The nearfield communication circuit 100 is designed to update at least one eventfield. The event field is indicative of a number of occurrences of atleast one event relating to wireless communication with the near fieldcommunication circuit 100. The event can include activation of the nearfield communication circuit 100, or successful selection of a near fieldcommunication circuit application or reception of dedicated command fromthe second near field communication circuit. The near fieldcommunication circuit 100 is also designed to convert the event fieldfrom a first data coding format into a second data coding format, andprovide at least one event field in the second data coding format for anexternal communication message that is communicated from the near fieldcommunication circuit automatically or in response to receiving anaccess command. The first data coding format can be, for example,hexadecimal, and the near field communication circuit 100 can convertthe hexadecimal coding to a coding format is consistent with theAmerican Standard Code for Information Interchange (ASCII).

Certain embodiments of a communication apparatus, as shown in FIG. 1,are further characterized in that the event field is a marker indicativeof the number of occurrences the near field communication circuit 100 isaccessed. In other embodiments, apparatuses are further defined suchthat the event field is a near field communication circuit identifierspecific to the near field communication circuit 100. In certainspecific embodiments of the communication apparatus, the near fieldcommunication circuit 100 can be further designed to cease updating theevent field. The near field communication circuit 100 can be located ona Smart Poster.

Turning now to FIG. 2, aspects of the instant specification are alsodirected towards a communication system. A communication system,consistent with the instant specification, includes a first near fieldcommunication circuit 200 and a second near field communication circuit215. The first near field communication 200 includes a transmissioncircuit 205 and a memory circuit 210. The first near field communication200 is designed to update at least one event field that is indicative ofa number of occurrences of at least one event relating to wirelesscommunication with the first near field communication circuit 200.Additionally, the first near field communication 200 is configured toconvert the event field from a first data coding format into a seconddata coding format, and provide at least one event field in the seconddata coding format for an external communication message that iscommunicated from the near field communication circuit automatically orin response to receiving an access command. The second near fieldcommunication circuit 215, included in communication systems describedherein, is designed to receive the wirelessly communicated message fromthe first near field communication circuit 200.

The event field utilized in a communication system, consistent with thespecification, can be a marker indicative of the number of occurrencesthe first near field communication circuit is accessed. Alternatively(or in addition to), the event field can be a near field communicationcircuit identifier specific to the first near field communicationcircuit 200. The message, communicated in communication systems, caninclude a web-address, and the second near field communication circuit215 can be included with a mobile phone. As an example, the eventrelating to wireless communication in the communication system can be asuccessful selection of a first near field communication circuitapplication by the second near field communication circuit.

Turning now to FIGS. 3A and 3B, which shows a communication systemconsistent with the instant specification. In certain exampleembodiments, a communication system, consistent with the systemdescribed above with reference to FIG. 2, can further include acollector arrangement 320/325. The collector arrangement 320/325 isdesigned to extract the event field. FIG. 3A shows an example embodimentof the communication system which includes a collector arrangement 320.The collector arrangement 320 is designed to extract the event fieldfrom the second near field communication circuit after establishing anInternet connection. Turning now to FIG. 3B, which shows another exampleembodiment of the communication system which includes a collectorarrangement 325. The collector arrangement 325, shown in FIG. 3B, isdesigned to extract the event field from the first near fieldcommunication circuit.

The communication apparatuses, systems, and methods of the instantdisclosure can be further illustrated by the example of a Smart Posterwith an accompanying NFC tag. Smart Posters used in advertising cancontain an NFC Tag (e.g., a near field communication circuit). Each ofthe NFC tags, consistent with the instant specification, have a uniqueidentifier (UID) and a counter. The NFC tag will contain a URL (e.g., anadvertisement for a concert or merchant) that is to be communicated toan NFC device (e.g., an NFC enabled mobile phone) when the NFC device iscommunicatively coupled with the NFC tag. The NFC tag, consistent withthe instant specification, will merge the UID and/or the counter withthe URL (in ASCII coding) into a message that is to be sent from the NFCtag to the NFC device. Reading the Smart Poster, including the NFC tag,with an NFC device will send the URL (with the UID and counter) to aback-end system. The UID is analyzed at the back-end system. From thisinformation, the back-end system can determine the location of the SmartPoster, and determine from the counter the number of times the post hasbeen effectively read. Additionally, the back-end system can determineif the NFC device user is immediately connecting to the Internet(accessing the URL associated with the NFC tag).

The back-end system, consistent with the instant disclosure, can buildseveral analytics useful for marketing and advertising based on the NFCtag URL message. For example, the back-end system can determine thenumber of times a Smart Poster was read, the number of times the posterwas read within a certain period. Further, the back-end system candetermine the correlation between reading the poster, and purchase ofthe item associated with the Smart Poster's advertisement (e.g., aticket for the movie). As a result of the analytics of the back-endsystem, additional marketing and advertisement statistics can bedetermined, such as identifying ideal Smart Poster placement (as well aspoor Smart Poster placement) based on the number of reads of a SmartPoster. Moreover, the back-end system can determine the effectiveness ofone Smart Poster in comparison to another Smart Poster based on thenumber of those Smart Poster reads placed in the same location.

Certain aspects of the instant specification operate to link a SmartPoster's URL, stored within the NFC tag's NDEF (NFC Data ExchangeFormat) message, with a specific NFC tag's unique identifier (UID).Certain other aspects of the instant specification utilize an NFCcounter as a part of the NFC tag to determine how often the Smart Posterwas read. The NFC counter is not limited only to the Smart Poster orVoucher use case and to an NFC tag.

In order to utilize the unique identifier (UID) of an NFC tag, the UIDis converted to a different data coding format. The following describesconversion to a data format consistent with the American Standard Codefor Information Interchange (ASCII), however, other data formats can beused.

Certain usages of a UID ASCII representation is expected to be within,although not limited to, the Internet web-address (URL) contained in theSmart Poster-NFC tag, which will be opened by the potential customersreading the smart poster. In the instant example, the NFC tag UID ispart of the URL, and can be then processed by the backend system atposter owner side. Together with opening the web page and reading thecontent by the potential customer, the information regarding the UID issent back to the back-end system, where statistics can be built.

The URL can be stored in the NDEF message within the NFC tagnon-volatile memory (EEPROM). In order to simplify the processing of thecomplete URL by the backend system, not only the fixed portion of theURL but the complete URL shall be coded in the ASCII format. In thatinstance, the URL from the NDEF message could be simply read from theElectrically ErasableProgrammable Read-Only Memory (EEPROM) and sent tothe reader by the NFC device (e.g., mobile phone) providing an Internetconnection.

An example of such a conversion from a UID's hexadecimal value to anASCII value is:

HEX 04 11 22 33 44 55 66 ASCII 30 34 31 31 32 32 33 33 34 34 35 35 36 36

To support on-line reception of an NFC counter value, an ASCIIrepresentation of the counter can be placed in specified address withinthe user memory, such as where an NFC tag NDEF message containing URLaddress is located. Consistent with the instant specification, an NFCcounter can count using hexadecimal coding. However, additional codingformats (e.g., Gray Code: change of only 1 bit every counter step) canalso be used. The coding format used can be based on an NFC countersize, and the organization of the blocks in an NFC tag non-volatilememory (EEPROM). Counting and storing of an NFC counter value within anNFC tag EEPROM is independent of whether or not there is an immediateInternet connection to the URL after the counted event.

In certain embodiments, a Smart Poster NFC counter value is part of theURL, and can be then processed by the backend system at Smart Posterowner side. Together with opening the web page and reading the contentby the potential customer, the information about the NFC counter valueis sent back to the back-end system. In certain aspects of the instantspecification, the URL is stored in the NDEF message within the NFC tagEEPROM.

The example of such a conversion for 4 byte NFC counter value from itshexadecimal value to its ASCII value is:

HEX 00 22 AB FF ASCII 30 30 32 32 41 42 46 46

UID and NFC counter value ASCII representation is for each byteconverting each nibble to ASCII according to the following table:

Dec Hex Symbol 48 30 0 49 31 1 50 32 2 51 33 3 52 34 4 53 35 5 54 36 655 37 7 56 38 8 57 39 9 65 41 A 66 42 B 67 43 C 68 44 D 69 45 E 70 46 F

The specification is not limited to the example of convertinghexadecimal to ASCII, and it is not limited to only to use with a SmartPoster. The above discussion is provided as an example. In general UIDand NFC counter inclusion into an NFC tag can be applied to any use casethat involves NFC tag and contact/contactless cards.

An NFC counter, consistent with the instant specification, canautomatically count one or more of a number of events associated withaccessing an NFC tag, which includes such an NFC counter. For example,an NFC counter can automatically count activation (or accessing) of anNFC tag. Moreover, an NFC counter can track a single or a set of failedor successful commands (e.g., successful reading of any memory block)sent from an NFC device attempting to access an associated NFC tag. AnNFC counter can additionally track/count the number of successful orunsuccessful selections of an NDEF Tag Application associated with anNFC tag. An NFC counter, in accordance with the instant specification,can additionally count: successful selection of a Capability Container(CC) file; successful read of a CC file; and successful read of acomplete CC file. Aspects of the instant specification allow an NFCcounter to track successful selection of a mandatory NDEF file. An NFCcounter, consistent with the instant specification, can also countsuccessful reading and/or writing of a complete NDEF message, whetherthe message is mandatory or not mandatory. Also, NFC counters of theinstant specification can count successful reading/writing of anyElementary file (e.g., CC file, NDEF file(s) or Proprietary file(s)).The events described are not limiting and provided only as an example.

An owner of a Smart Poster owner can retrieve an NFC counter value innumber of ways. For example, a Smart Poster owner may access an NFCcounter value on-line, when an Internet connection is established, by atleast some of owners of an NFC device. The ASCII mirror of the countervalue appended to the URL address is sent back to the Smart Posterowner. Alternatively, a Smart Poster owner may access an NFC countervalue off-line by approaching the Smart Poster containing the NFC tag,and reading the counter value with an NFC device or other reader.

NFC counters, consistent with the instant specification, can take aspecific action once a specific value is reached on the counter. Forexample, an NFC counter can stop increasing the count, or stop allowingread/write access to an associated NFC tag. Further, upon reaching acertain value, an NFC counter can clear the counter to its initialvalue, clear the counter value entirely (write in the counter record thevalue, therefore clearing all bits), set the NFC counter value to anypre-determined value, set the NFC counter value to its maximumpre-defined value; disable the NFC counter, or restore an associated NFCtag to a pre-defined state. Additionally, upon reaching a certain value,an NFC counter can set the NFC counter value to write in the counterrecord value to an entire bit set. Moreover, upon reaching a certainvalue, an NFC counter can change the NFC tag state from Read/Write toRead-Only. Until NFC counter reaches its “final” value it cannot bereset or current value cannot be decremented in the case of incrementcounter or vice versa (one directional counter).

To facilitate NFC tag initialization at customer or system integratorsites by avoiding of die individual data to be written (data patching)in the EEPROM, the UID is not converted to its ASCII representationspecified above within the NFC tag initialization procedure, and thenpatched to the fixed initialization pattern writing NDEF message, but itis mirrored by NFC tag itself to the correct location (specified by thecustomer) within the NDEF message. The mirroring of a NFC tag's UID isshown in FIG. 4.

Conversion of an NFC counter value is also accomplished by mirroring.The NFC value is mirrored from an NFC tag memory location (where the NFCcounter is located) into a correct location (specified by the customer)within an NDEF message stored in the user memory. This process is shownin FIG. 5.

Based upon the above discussion and illustrations, those skilled in theart will readily recognize that various modifications and changes may bemade without strictly following the exemplary embodiments andapplications illustrated and described herein. Furthermore, variousfeatures of the different embodiments may be implemented in variouscombinations. Such modifications do not depart from the true spirit andscope of the present specification, including those set forth in thefollowing claims.

What is claimed is:
 1. A communication apparatus comprising: a nearfield communication circuit, including a transmission circuit and amemory circuit, configured and arranged to update at least one eventfield that is indicative of a number of occurrences of at least oneevent relating to wireless communication with the near fieldcommunication circuit, and convert the at least one event field from afirst data coding format into a second data coding format and provide atleast one event field in the second data coding format for an externalcommunication message that is communicated from the near fieldcommunication circuit automatically or in response to receiving anaccess command.
 2. The apparatus of claim 1, wherein the at least oneevent field is a marker indicative of the number of occurrences the nearfield communication circuit is accessed.
 3. The apparatus of claim 1,wherein the at least one event field is a near field communicationcircuit identifier specific to the near field communication circuit. 4.The apparatus of claim 1, wherein the at least one event includesactivation of the near field communication circuit.
 5. The apparatus ofclaim 1, wherein the at least one event includes successful selection ofa near field communication circuit application.
 6. The apparatus ofclaim 1, wherein the at least one event field includes receiving adedicated command from an NFC device.
 7. The apparatus of claim 1,wherein the number of occurrences of the event is one, and the at leastone event field is a near field communication circuit identifierspecific to the near field communication circuit.
 8. The apparatus ofclaim 1, wherein the first data coding format is hexadecimal and thesecond data coding format is consistent with the American Standard Codefor Information Interchange (ASCII).
 9. The apparatus of claim 1,wherein the message includes a web-address.
 10. The apparatus of claim1, wherein the near field communication circuit is located on a smartposter.
 11. A communication system comprising: a first near fieldcommunication circuit, including a transmission circuit and a memorycircuit, configured and arranged to update at least one event field thatis indicative of a number of occurrences of at least one event relatingto wireless communication with the first near field communicationcircuit, and convert the at least one event field from a first datacoding format into a second data coding format and provide at least oneevent field in the second data coding format for an externalcommunication message that is communicated from the near fieldcommunication circuit automatically or in response to receiving anaccess command; and a second near field communication circuit configuredand arranged to receive the external communication message from thefirst near field communication circuit.
 12. The system of claim 11,wherein the at least one event field is a marker indicative of thenumber of occurrences the first near field communication circuit isaccessed.
 13. The system of claim 11, wherein the at least one eventfield is a near field communication circuit identifier specific to thefirst near field communication circuit.
 14. The system of claim 11,further including a collector arrangement configured and arranged toextract the at least one event field.
 15. The communication system ofclaim 14, wherein the collector arrangement is further configured andarranged to the at least one event field from the second near fieldcommunication circuit after establishing an Internet connection.
 16. Thecommunication system of claim 14, wherein the collector arrangement isfurther configured and arranged to extract the at least one event fieldfrom the first near field communication circuit.
 17. The communicationsystem of claim 11 wherein the message includes a web-address and thesecond near field communication circuit is included with a mobile phone.18. The communication system of claim 11, wherein the at least one eventfield includes receiving a dedicated command from the second near fieldcommunication circuit.
 19. The communication system of claim 11, whereinthe at least one event includes successful selection of a first nearfield communication circuit application by the second near fieldcommunication circuit.
 20. A method, comprising: updating at least oneevent field that is indicative of a number of occurrences of at leastone event relating to wireless communication with the first near fieldcommunication circuit, and converting the at least one event field froma first data coding format into a second data coding format andproviding at least one event field in the second data coding format foran external communication message that is communicated from the nearfield communication circuit automatically or in response to receiving anaccess command.
 21. The method of claim 20, further comprising a step ofwirelessly communicating the message to a second near fieldcommunication circuit.
 22. The method of claim 20, further comprising astep of resetting the at least one event field.